In the realm of app design, simplicity is often seen as the ultimate sophistication. But what's the underlying cognitive science behind this principle? Short-term memory, a fundamental component of human cognition, plays a pivotal role in user interactions with digital products. In this article, we'll explore the significance of not overtaxing users' short-term memory in app design and how it can enhance the overall user experience.
Short-term memory is like the mental workbench where we temporarily store and manipulate information. It's where we juggle numbers in mental arithmetic or remember a phone number just long enough to dial it.
Short-term memory is like the mental workbench where we temporarily store and manipulate information. It's where we juggle numbers in mental arithmetic or remember a phone number just long enough to dial it.
The key aspect to remember is that short-term memory has a limited capacity. Cognitive psychologist George A. Miller famously proposed that it can hold about seven (plus or minus two) chunks of information at once.
Overloading short-term memory creates cognitive load, a measure of mental effort required for a task. High cognitive load can lead to frustration, reduced efficiency, and abandonment of tasks.
Overloading short-term memory creates cognitive load, a measure of mental effort required for a task. High cognitive load can lead to frustration, reduced efficiency, and abandonment of tasks.
Users prefer recognition over recall. Designing apps that rely on recognition (where options are presented) rather than recall (where users must remember information) eases cognitive burden.
In-app navigation should be designed to minimize memory load. Users shouldn't have to remember where they've been or what they've seen; the interface should guide them effortlessly.
Chunking involves grouping information into manageable "chunks." For instance, presenting a phone number in sets of three or four digits is more memory-friendly than a continuous string of numbers.
Chunking involves grouping information into manageable "chunks." For instance, presenting a phone number in sets of three or four digits is more memory-friendly than a continuous string of numbers.
Don't overwhelm users with all information at once. Use progressive disclosure to reveal information gradually, as needed.
Design elements, such as icons and symbols, should be consistent throughout the app, reducing the need for users to remember what each symbol means.
Clear signposts and navigation aids help users maintain context, reducing memory strain.
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